Augmented and Virtual Reality
Neural Impulse Media creates a wide range of advanced content formats for the exhibit space. In fact, the latest technology displays are a primary focus for our company. It’s our belief that digital media’s strongest impact will be felt fully inside and outside the computer in more thrilling and immersive experiences.
The true impact and potential of digital experiences is yet to come. It’s this thrill of discovery and wonder we see in our users that drives our creative endeavors every day. Make content more accessible by merging digital assets and the real world with our custom iOS Augmented Reality applications.
Custom iOS Augmented Reality and PC VR Applications
Liver AR
This a demo of an augmented reality iPad application showing the 5 stages of liver fibrosis. Unique features include a macro and micro view, key structure labels, and descriptions for each stage. In addition, the model can be flipped for better viewing, and the vasculature can be isolated.
Tivicay AR
This a demo of an augmented reality iPad application showing the binding and efficacy of Dolutegravir. The left interface panels control the isolated and group viewing of Dolutegravir and its main competitors. Several functional groups can be highlighted for the compounds as well. The right interface panels control isolated and group viewing of the compounds binding to and leaving the integrase pocket . Additionally, there are user instruction, surface orientation, and video buttons.
Interactive MOA VR - mono version
Client: Internal
Title: Rhinovirus Explorer - Interactive MOA/VR platform
Platform: PC/VR
Description: A project detailing the structure of the rhinovirus and its role in the common cold. It was created to push the boundaries of a mechanism of disease experience. Typically, an MOA or MOD is a passive video experience viewed online or on a video screen in an exhibit setting. We took this several steps further by creating the world in a VR format so that the user can be fully immersed in the microscopic setting. Additionally, the experience features passive and interactive animated elements. Interaction was created to eliminate any trace of simulator sickness that some VR applications can cause. The user can progress through the guided experience with a custom user interface tied to hand controllers that are perfectly synced to the users hands. The user can also interactively teleport around the environment before and after the guided tour.
Interactive MOA VR - stereo version
Client: Internal
Title: Rhinovirus Explorer - Interactive MOA/VR platform
Platform: PC/VR
Description: This SBS stereo video can be viewed in a cardboard compliant headset. This is a project detailing the structure of the rhinovirus and its role in the common cold. It was created to push the boundaries of a mechanism of disease presentation. Typically, an MOA or MOD is a passive video experience viewed online or on a video screen in an exhibit setting. We took this several steps further by creating the world in a VR format so that the user can be fully immersed in the microscopic setting. Additionally, the experience features passive and interactive animated elements. Interaction was created to eliminate any trace of simulator sickness that some VR applications can cause. The user can progress through the guided experience with a custom user interface tied to hand controllers that are perfectly synced to the users hands. The user can also interactively teleport around the environment before and after the guided tour.
Visualizing Liver Fibrosis
Client: Abbvie
Title: Visualizing Liver Fibrosis
Platform: iOS, PC, Mac
Description: This application was created to show the physical changes to the liver through various stages of fibrosis leading ultimately to cirrhosis. Special focus was given to the compromised blood flow dynamics caused by fibrotic tissue around the hepatic sinusoids. It was originally created as an augmented reality application for the exhibit setting and adapted for the sales team to use on the desktop.
