Interactive
Neural Impulse Media has years of experience creating interactive programs for the exhibit space. Our aim is always to add real value and learning to exhibit programs and not just splashy graphics. A primary goal is to get customers into your booth, but adding real value to a program will keep them there and deliver your core messages in the most meaningful and impactful way. We pride ourselves on creating programs that our clients continue to use even outside of the exhibit setting.
Pharmaceutical Interactive Applications for the Desktop
SenTiva
Client: LivaNova
Title: SenTiva
Platform: iOS, PC, Mac
Description: This application demonstrates the action of the SenTiva implantable medical device in preventing, stopping, or shortening seizures especially for drug resistant epilepsy patients. It works by initiating vagus nerve stimulation (VNS) throughout the day or in response to an elevated heart rate which is a proven seizure biomarker. An external wand can also be used by the patient to manually control the device and initiate VNS. Originating as an iOS augmented reality app for several exhibits, the program was repurposed for PC, Mac, and video for the website and sales teams.
Trivicay
Client: ViiV Healthcare
Title: Tivicay (dolutegravir)
Platform: iOS, PC, Mac
Description: This application shows the clear advantages of Tivicay (dolutegravir) over other retroviral drugs. Dolutegravir is an integrase inhibitor for the treatment of HIV infection. A key focus of the application was comparing the extremely long duration of the drug binding to the integrase pocket in comparison to competitive drug compounds. It included an MOA video created for the same launch. Initially an iOS augmented reality exhibit program, a PC and Mac version of the app were created for sales and marketing teams.
Neuroscience Pipeline
Client: Abbvie
Title: Neuroscience Pipeline
Platform: iOS, PC, Mac
Description: This application introduced the Abbvie neuroscience pipeline. It focused on antibody therapies for tau and RGMa. Originating as an augmented reality app, the front wall of the exhibit and 4 stations within served as AR image targets. The application was repurposed as a desktop program.
Head and Neck Explorer
Client: Internal
Title: Head and Neck Explorer
Platform: iOS, PC, Mac
Description: This is an interactive education program created to identify structures in the skeletal, nervous, and special sensory systems in the head and neck. It allows freeform navigation, animation, and isolation of key structures of the skull, cervical vertebrae, brain, blood supply to the brain, and the internal and external eye.
Visualizing Liver Fibrosis
Client: Abbvie
Title: Visualizing Liver Fibrosis
Platform: iOS, PC, Mac
Description: This application was created to show the physical changes to the liver through various stages of fibrosis leading ultimately to cirrhosis. Special focus was given to the compromised blood flow dynamics caused by fibrotic tissue around the hepatic sinusoids. It was originally created as an augmented reality application for the exhibit setting and adapted for the sales team to use on the desktop.
